//plugin
jQuery.fn.topLink = function(settings) {
settings = jQuery.extend({
min: 1,
fadeSpeed: 200,
ieOffset: 50
}, settings);
return this.each(function() {
//listen for scroll
var el = $(this);
el.css('display','none'); //in case the user forgot
$(window).scroll(function() {
//stupid IE hack
if(!jQuery.support.hrefNormalized) {
el.css({
'position': 'absolute',
'top': $(window).scrollTop() + $(window).height() - settings.ieOffset
});
}
if($(window).scrollTop() >= settings.min)
{
el.fadeIn(settings.fadeSpeed);
}
else
{
el.fadeOut(settings.fadeSpeed);
}
});
});
};
$.fn.clearForm = function() {
return this.each(function() {
var type = this.type, tag = this.tagName.toLowerCase();
if (tag == 'form')
return $(':input',this).clearForm();
if (type == 'text' || type == 'password' || tag == 'textarea')
this.value = '';
else if (type == 'checkbox' || type == 'radio')
this.checked = false;
else if (tag == 'select')
this.selectedIndex = -1;
});
};
$(function(){
$.preloadCssImages();
$.address.change(function(event) {
// do something depending on the event.value property, e.g.
// $('#content').load(event.value + '.xml');
});
$('.navigation ul li a').click(function() {
$.address.value($(this).attr('href'));
});
$('.random_thoughts').cycle({
fx: 'blindY' // choose your transition type, ex: fade, scrollUp, shuffle, etc...
});
$('#top-link').topLink({
min: 100,
fadeSpeed: 500
});
$('#top-link').click(function(){
resetAllPages();
});
$('#slider').nivoSlider({
effect:'fold', //Specify sets like: 'fold,fade,sliceDown'
slices:15,
animSpeed:500,
pauseTime:3000,
startSlide:0, //Set starting Slide (0 index)
directionNav:false, //Next & Prev
directionNavHide:true, //Only show on hover
controlNav:true, //1,2,3...
controlNavThumbs:false, //Use thumbnails for Control Nav
controlNavThumbsFromRel:false, //Use image rel for thumbs
controlNavThumbsSearch: '.jpg', //Replace this with...
controlNavThumbsReplace: '_thumb.jpg', //...this in thumb Image src
keyboardNav:true, //Use left & right arrows
pauseOnHover:true, //Stop animation while hovering
manualAdvance:false, //Force manual transitions
captionOpacity:0.8, //Universal caption opacity
beforeChange: function(){},
afterChange: function(){},
slideshowEnd: function(){} //Triggers after all slides have been shown
});
$('a[href*=#]').click(function() {
if (location.pathname.replace(/^\//,'') == this.pathname.replace(/^\//,'')
&& location.hostname == this.hostname) {
var $target = $(this.hash);
$target = $target.length && $target || $('[name=' + this.hash.slice(1) +']');
if ($target.length) {
var targetOffset = $target.offset().top;
$('html,body').animate({scrollTop: targetOffset}, 1000);
return false;
}
}
});
$('.navigation ul li:last-child').css('background','none');
$('.page_nav ul li:last-child').css('background','none');
$('li.profile_name:last-child').css('background','none');
$('div.our_team_content div:last-child').css('paddingRight','0px');
$('ul.accordion-content-slider').bxSlider({
alignment: 'vertical', // 'horizontal', 'vertical' - direction in which slides will move
controls: false, // determines if default 'next'/'prev' controls are displayed
speed: 500, // amount of time slide transition lasts (in milliseconds)
pager: true, // determines if a numeric pager is displayed (1 2 3 4...)
pager_short: false, // determines if a 'short' numeric pager is displayed (1/4)
pager_short_separator: ' / ', // text to be used to separate the short pager
margin: 0, // if 'horizontal', applies a right margin to each slide, if 'vertical' a
// bottom margin is applied. example: margin: 50
next_text: 'next', // text to be displayed for the 'next' control
next_image: '', // image to be used for the 'next' control
prev_text: 'prev', // text to be displayed for the 'prev' control
prev_image: '', // image to be used for the 'prev' control
auto: false, // determines if slides will move automatically
pause: 3500, // time between each slide transition (auto mode only)
auto_direction: 'next', // order in which slides will transition (auto mode only)
auto_hover: true, // determines if slideshow will pause while mouse is hovering over slideshow
auto_controls: false, // determines if 'start'/'stop' controls are displayed (auto mode only)
ticker: false, // determines if slideshow will behave as a constant ticker
ticker_controls: false, // determines if 'start'/'stop' ticker controls are displayed (ticker mode only)
ticker_direction: 'next', // order in which slides will transition (ticker mode only)
ticker_hover: true, // determines if slideshow will pause while mouse is hovering over slideshow
stop_text: 'stop', // text to be displayed for the 'stop' control
start_text: 'start', // text to be displayed for the 'start' control
wrapper_class: 'description' // class name to be used for the outer wrapper of the slideshow
});
$('div#accordion> div').hide();
$('div#accordion> h3').hover(function(){
$(this).css('color', '#C280AC');
}
,function(){
$(this).css('color', '#615D5C');
});
$('div#accordion> h3').click(function() {
$(this).addClass("active");
$(this).next('div').slideDown('fast',function() {
//$(this).prev('h3').removeClass("active");
})
.siblings('div:visible').slideUp('fast',function() {
$(this).prev('h3').removeClass("active");
});
});
$('ul.our_team_nav li a').click(function(){
var linkID = $(this).attr("href");
updateOurTeamContent(linkID);
});
$('ul.whoarewe_nav li a').click(function(){
var linkID = $(this).attr("href");
updateWhoareweContent(linkID);
});
$(".navigation ul li a").click(function(){
/*
var linkID = $(this).attr("href");
updateWhoareweContent("#crystaleyes");
updateOurTeamContent("#team");
$(".client_info").fadeOut("slow");
$(".logo_group").slideDown("slow");
$("div.description").hide();
$("div#accordion h3").removeClass("active");
$("div.meet_us_sec").show().siblings('div').hide();
if(linkID == "#who-are-we")
{
var buttonLink = $("ul.whoarewe_nav li");
if(buttonLink.children().attr("href") == "#crystaleyes")
{
activateLink(buttonLink[0]);
}
}
else if(linkID == "#our-team")
{
var buttonLink = $("ul.our_team_nav li");
if(buttonLink.children().attr("href") == "#team")
{
activateLink(buttonLink[0]);
}
}
else if(linkID == "#our-clients")
{
}
else if(linkID == "#our-expertise")
{
}
else if(linkID == "#contact-us")
{
var buttonLink = $("ul.contact_nav li");
if(buttonLink.children().attr("href") == "#meet_us")
{
activateLink(buttonLink[0]);
}
}
*/
resetAllPages();
});
$("div.feedback_form").hide();
$(".page_nav ul li").click(function(){
activateLink(this);
});
$("ul.contact_nav li").click(function(){
$(this).addClass("active").siblings("li.active").removeClass("active");
var linkID = $(this).children().attr('href');
if(linkID == "#meet_us")
{
$("div.meet_us_sec").show().siblings('div').hide();
}
else if(linkID == "#feedback_form")
{
$("div.feedback_form").show().siblings('div').hide();
}
});
$("#submit").click(function(){
var hasError = false;
var emailReg = /^[A-Z0-9._%+-]+@[A-Z0-9.-]+\.[A-Z]{2,4}$/;
var nameVal = $("#name").val();
if(nameVal == '') {
$("#name").css("borderColor", "#6E2B61");
hasError = true;
}
else
{
$("#name").css("borderColor", "#dbadc5");
}
var emailFromVal = $("#email").val();
if(emailFromVal == '') {
$("#email").css("borderColor", "#6E2B61");
hasError = true;
}/*
else if(!emailReg.test(emailFromVal)) {
$("#email").css("borderColor", "#6E2B61");
hasError = true;
}*/
else
{
$("#email").css("borderColor", "#dbadc5");
}
var telephoneVal = $("#telephone").val();
if(telephoneVal == '') {
$("#telephone").css("borderColor", "#6E2B61");
hasError = true;
}
else
{
$("#telephone").css("borderColor", "#dbadc5");
}
var messageVal = $("#message").val();
if(messageVal == '') {
$("#message").css("borderColor", "#6E2B61");
hasError = true;
}
else
{
$("#message").css("borderColor", "#dbadc5");
}
if(hasError == false) {
$(this).hide();
$(".error").hide();
$(".form_field div.button_holder").append('
');
$.post("sendemail.php",
{ name: nameVal, email: emailFromVal, telephone: telephoneVal, message: messageVal },
function(data){
$("#loading").remove();
$(".feedback_form form").after("Your email was successfully sent.
");
$('form').clearForm()
}
);
}
return false;
});
$(".client_info").hide();
var currLinkID;
$("td.logo_link a").click(function()
{
currLinkID = $(this).attr("href");
$(".logo_group").slideUp("slow");
$(currLinkID).fadeIn("slow");
});
$("p.back_link>a").click(function()
{
$(currLinkID).fadeOut("slow");
$(".logo_group").slideDown("slow");
});
$('li.profile_name').hover(function(){
$(this).addClass("profileHover");
},function(){
$(this).removeClass("profileHover");
});
$('li.profile_name').click(function(){
$(this).addClass("active").siblings('li').removeClass("active");
var profileID = $(this).attr("id");
if(profileID == "shalini_rao")
{
$('div.director_profile').html("With 18 years of experience across organisations such as McKinsey, Gillette, Mars & Marico, Shalini brings a strong blend of consulting and Marketing leadership experience.
Last role - Practice expert at McKinsey for FMCG, Retail & Media. Prior to that she was Head of marketing at Mars (Pedigree/Snickers) for 4 years and was responsible for creating the pet food category in the country. Even at Marico, she was involved in extending the franchise of Saffola.
Shalini also undertakes leadership mentoring projects.
");
}
else if(profileID == "amar_wadhwa")
{
$('div.director_profile').html("16 yrs of experience in brand strategy, consulting, research and media at Cheil Worldwide (Samsung), Publicis, BBDO, Accenture, Leo Burnett, IMRB.
Last Role – National Strategy Director, Cheil Worldwide (Samsung), South West Asia. Prior to that he was heading strategic planning for Publicis India.
Architected the 'Next is what' Samsung Mobile strategy to help the brand move from #4 to #2; Helped Maggi extend its franchise beyond convenience and children; Helped in transition of Andersen Consulting to Accenture.
");
}
});
$("td.logo_link a img").hover(function()
{
this.src = this.src.replace("_inactive","_active");
},
function()
{
this.src = this.src.replace("_active","_inactive");
});
});
function activateLink(buttonID)
{
$(buttonID).addClass("active").siblings("li.active").removeClass("active");
}
function updateWhoareweContent(linkID)
{
if(linkID == "#our_purpose")
{
$('#who-are-we').css("backgroundPosition"," center -1060px");
$('div.whoarewe_content').html("Support brands and businesses,
that are at a point of change / entry,
with marketing excellence to help
realize their discontinuous
growth goals.
ENVISION
Identify brand opportunities to be future ready
ENABLE
Use proprietory tools, reapply best practices and
coach marketing teams for sustained excellence
EXECUTE
Develop executable plans to deliver strategy and
innovations. Be accountable for results and ensure
measurement and learning
EXCELLENCE
The pursuit of excellence drives us. Mere client delight is not enough
INNOVATION
We believe that if clients just wanted us to ratify their thinking,
it would be a waste of their money and our time
BUSINESS FIRST
We may be working for a fee and not for a salary and we may
be consultants from the outside, but we are on the same side of the table as you are
TRANSPARENCY
We are above-board in all our transactions and expect
the same from our partners and clients
ACCOUNTABILITY
Non-negotiable! What we do for our clients has to deliver
results and we are ready to put our money on this
Pedigreed and proven marketing
and marketing services talent coming
together to offer marketing advisory
and execution capabilities.
Collectively, the leadership team has
hands-on experience across Marketing
Consulting, Strategic Planning, Media
Planning, Media Research and
Market Research.
Consumer Centric Brand Strategy
We worked with the world's leading Information Company to revamp its brand blueprint
and in the process made significant changes to the product and helped evolve a
robust consumer centric marketing strategy 
Bottom Line Focused Marketing Strategy
In a category that is shallow on distribution, we helped evolve a category redefining pricing
strategy that helped the brand significantly broaden its distribution footprint
The power of Innovation
We helped a pioneer in modern retail, cutback its promotion costs by over 20% and
increase the footfalls and revenues by over 30%
Marketing Leadership Outsourcing and
Turnkey Project Management
A British food MNC outsourced its marketing leadership to us and we helped
it launch 6 new products in the ready-to-cook category in 8 months
Workshops to build marketing competence
We have deployed marketing competence building workshops for many leading
MNC organisations, some of which have a marketing team over 30 people
OUR NAME ENCAPSULATES
WHAT WE SEEK TO DO
FOR OUR CLIENTS
- Crystallize
insight into
ideas - Crystallize
ideas into
execution - Crystallize
the present
to manage
the future
We have strong relationships across the marketing spectrum
with advertising agencies, design agencies,
BTL agencies, Digital agencies & Media Agencies.
We can bring relevant agencies on board to provide end to
end execution of projects led by us.
Highly experienced and motivated team of marketeers.
Depth of experience across all facets of marketing.
Worked with top marketing brands across a host of industries.
Structured processes to understand issues and develop solutions.
Sharp, incisive proprietary tools that help build effective solutions.
Not just consultants: Ability to execute recommendations.
Work as an extension of client team and not as outsiders.
AMAR WADHWA Founder & Executive Director
17 yrs of experience in brand strategy, consulting, research and media at Cheil Worldwide (Samsung), Publicis, BBDO, Accenture, Leo Burnett, IMRB.
Last Role – National Strategy Director, Cheil Worldwide (Samsung), South West Asia. Prior to that he was heading strategic planning for Publicis India.
Architected the 'Next is what' Samsung Mobile strategy to help the brand move from #4 to #2; Helped Maggi extend its franchise beyond convenience and children; Helped in transition of Andersen Consulting to Accenture.
We also have a very senior pool of consultants with vast experience
in media, research, advertising and rural marketing, whom we engage,
depending on the nature of projects.
